In recent years, a refreshing trend has been making waves in the world of beverages – cocktails in a can and 0% or low alcohol replacements. As health-conscious consumers seek alternatives to traditional alcoholic drinks, the market has responded with a delightful array of low and alcohol-free concoctions, often in convenient cans.
This trend not only caters to those looking to reduce their alcohol intake, or abstaining from alcohol, but also appeals to a broader audience looking for unique and flavourful beverage options.
In a survey published in January 2024, data from YouGov found that 44% of drinkers between the ages of 18 to 24 occasionally order alcohol alternatives, up from 31% in 2022. To add, 39% of this group do not drink at all.
Join us in this blog as we explore the reasons behind the surge in popularity of low and 0% alcohol and the exciting possibilities they bring to the world of refreshments!
Health and Wellness
The shift towards healthier lifestyles has paved the way for a surge in demand for low or non-alcoholic beverages. Consumers are increasingly mindful of their well-being and are actively seeking alternatives that allow them to enjoy social occasions without the adverse effects of alcohol.
0% alcohol cocktails in a can (RTDs or Ready-to-drink) provide the perfect solution, offering the same level of sophistication and flavour without the alcohol content and a fuzzy head the morning after the night before!
Convenience Redefined
The fast-paced nature of modern life often leaves little time for elaborate cocktail preparation. Enter the era of canned cocktails, where convenience meets quality. These ready-to-drink options eliminate the need for complicated recipes and multiple ingredients. Simply crack open a can, and you have an instant, refreshing beverage that can be enjoyed at home, picnics, or any social gathering.
Diversity of Flavours
Gone are the days when opting for an alcohol-free beverage meant compromising on taste. 0% alcohol cocktails in a can now come in a variety of flavours, mirroring the complexity and richness found in their alcoholic counterparts. From fruity concoctions to herbal infusions, there’s a non-alcoholic canned cocktail to suit every palate. This diverse range of flavours ensures that consumers don’t have to sacrifice taste for a healthier choice.
Inclusive Socialising
The rise of 0% alcohol cocktails in a can is also fostering a more inclusive social scene. Whether it’s a party, barbecue, or a casual get-together, these beverages allow everyone to partake in the enjoyment without feeling left out. It’s a trend that encourages socialising, without the pressure to consume alcohol, providing a more comfortable and enjoyable experience for all.
Environmental Impact
Beyond the health benefits and convenience, canned cocktails also contribute to environmental sustainability.
Cans are more easily recyclable than glass bottles, and their lighter weight reduces transportation emissions. As consumers become increasingly eco-conscious, the choice to opt for 0% alcohol cocktails in a can aligns with a broader commitment to environmental responsibility.
So in summary, the trend of low and 0% alcohol is more than just a passing fad. As the demand for healthier and more convenient beverage options continues to rise, the market is likely to see even more innovation in the realm of alcohol-free drinks. But don’t be fooled, this new trend still requires customs intervention and the same procedure as other excisable products.
Cheers to a healthier, tastier, and more inclusive way to enjoy a drink!
